Before the disability, there is a face.

NOA by XdF was imagined by Gaëlle Zazaretti, an artist on the autism spectrum, to help autistic people communicate when words are no longer possible.

During moments of overload or crisis, speaking can become extremely difficult.
NOA provides a simple and discreet way to explain what help is needed.

Designed by an autistic person for autistic people, NOA combines art, support, and practical assistance in a single object.

An artwork that can help save the moment

NOA is not just a keychain.

It is a signed piece of art designed to help.

The object is called NOA by XdF — “Noa” meaning calm, serenity, comfort, and soothing.

Each piece is designed and laser-engraved in France.

The signed badge is available in transparent or blue, blue being the color widely associated with autism awareness.

Two badges, one purpose: help

NOA currently includes two badges:

1. A collector fidget badge
Inspired by the golden ratio, signed by artist Xavière de France.

2. A permanent QR code badge
Laser engraved and designed to guide people nearby on how to help an autistic person in distress.

When scanned, the QR code displays a clear message explaining what to do.

A calming sensory object (stimming friendly)

NOA was also designed with sensory comfort in mind.

Two plates gently chime together, creating a soft and pleasant sound.
They can also be rubbed together as a calming fidget, helping reduce stress during overwhelming situations.

The texture is smooth and comfortable to the touch.

Customizable and personal

NOA can be customized with interchangeable colored plates.

Users can create their own style and adapt it to their preferences.
New colors will be released regularly, allowing each person to personalize their NOA.

Designed with meaning

Dimensions: 62 mm × 38 mm, matching the golden ratio — a small detail that may resonate with many autistic people.

Thickness of the signed badge: 8 mm
Thickness of the colored plate: 3 mm

It can be used as:

• a keychain

• a bag charm

• a zipper attachment

• a pendant

Why a face?

Because behind every disability, there is a face. A person. A story.

The face engraved on NOA is a reminder that autistic people deserve understanding, patience, and support.

What you receive

Price: €49

Each NOA includes:

• the NOA signed artwork

• one badge of your choice (Emergency or Support)

• unlimited QR message customization

• a metal cable attachment

• a contact card to keep in your wallet

• permanent QR code hosting (no subscription)

• shipping included within mainland France

• worldwide shipping available

• a support badge offered to early users

For early beta users, the QR code will also provide:

• location sharing (no subscription)

• a caregiver call button directly on screen

Supporting the autism community

For every NOA sold in France, €1 is donated to an autism association.

Currently, donations support Envol Lorraine, helping autistic people in the Moselle region.

In the United States, profits support REED Autism Services.

A circular economy object

NOA is made from recycled plexiglass offcuts, giving new life to materials that would otherwise become waste.

Because of this process, each piece may contain small imperfections, which make every NOA unique.

This is part of its story — and its beauty.

Watch the NOA presentation video (English)